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Kamis, 12 April 2018

Exodus: After 90 Years in Manhattan, Can Streit's Matzo Reinvent ...
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Aron Streit, Inc. (sold under the name Streit's) is a kosher food company based in New York City, best known for its product Streit's Matzo. It is the only family-owned and operated matzo company in the United States and distributes matzo in select international markets. It holds about 40 percent of the United States matzo market with its major competitor, New Jersey based Manischewitz.

The factory follows strict kosher laws. Only Shomer Shabbat (Sabbath-observing) Jews are allowed to touch the dough. However, once the dough is baked, people of any religion are allowed to touch the matzo. The entire process of making the matzo is under Rabbinic supervision. In particular, they time the matzo making process, checking to see it does not exceed eighteen minutes. Otherwise, the batch would be considered not kosher for Passover and discarded.


Video Streit's



History

The company was founded in 1916 by Aron Streit, a Jewish immigrant from Austria. Its first factory was on Pitt Street in the Lower East Side of Manhattan. There, Streit and his business associate Rabbi Weinberger made each piece of matzo by hand. In 1925, with the growing number of Jewish immigrants congregating in the Lower East Side, Streit, along with his two sons, moved his business to nearby Rivington Street. Soon thereafter they bought the adjacent buildings, where the company operated for 90 years, before moving in 2015.


Maps Streit's



Lower East Side factory

Streit's 47,000-square-foot (4,400 m2) matzo factory, along with Katz's Delicatessen and Yonah Schimmel's Knish Bakery, was a surviving piece of the Lower East Side's Jewish heritage. At the turn of the 20th century Jews, along with other European Immigrants, were crammed into the many unsanitary tenements of the Lower East Side. In 1915 they made up 60 percent of the Lower East Side population. Because of the large Jewish presence, Jewish centric businesses like Streit's opened and flourished. However, because of the poor living conditions, as soon as they financially could, many Jewish families moved out of the tenements to new areas of industry in New York City, namely uptown and Brooklyn, slowly making Streit's a relic of the past.

Streit's Lower East Side matzo factory usually baked about 16,000 pounds (7,300 kg) of matzo each day. In preparation for Passover the factory ran 20 hours a day, testing its 30,000 pounds (14,000 kg) per day capacity.


A Lower East Side Passover with the (Destroyed) Streit's Matzo ...
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New factory

Since the 1980s the Lower East Side has experienced hyper-gentrification. The neighborhood is now a burgeoning area for glass luxury high-rise buildings such as the Blue Condo and the Hotel on Rivington, a stark contrast to Streit's modest brick factory. The Streit family even considered at one point to open a café or bar that serves matzo, to go with the Lower East Side's new nightlife scene.

On 20 December 2007, it was announced that the factory had been listed for sale for $25,000,000. The Streit's family cited noise complaints, congested streets, and their desire to modernize its equipment, as the reasons for their eventual move. Its realtor, Massey Knakel Realty Services, commented "the building will most likely be torn down and converted into luxury condominiums."

Midtown East-based Cogswell Realty bought the factory for $30.5 million in 2015. Cogswell closed on the properties, which together span roughly 50,000 square feet, in May, 2015. Cogswell Lee Development and Gluck+, which is also the project's architect, are developing the condo building, and plan to festoon the lobby with Streit's memorabilia

The new Streit's factory is at 171 Route 303, Orangeburg, New York, consolidating all operations -- the matzo factory that used to be in Manhattan and the warehouse and dry pack facility that is presently operating in New Jersey. These include bag-and-box mixes like the matzo ball and soup mix, potato pancake mix, and most of the other side items that have been made in Moonachie, New Jersey for years.


Streit's Matzo & the American Dream - Business Insider | Meet the ...
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Products

Besides matzo, Streit's produces many other kosher products under its name. There are two lines of products: Year Round Products and Budget Products. They also operate a separate label of foods called Ethnic Delights, which is mainly condiments and seasonings.

List of Products


Exodus: After 90 Years in Manhattan, Can Streit's Matzo Reinvent ...
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See also

  • Yehuda Matzos
  • Manischewitz

A Lower East Side Passover with the (Destroyed) Streit's Matzo ...
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References


Streit's: Matzo and the American Dream': Film Review | Hollywood ...
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External links

  • Official website

Source of article : Wikipedia