Dr. Oetker is a German multi-national company that produces baking powder, cake mixes, yoghurts, frozen pizza, pudding, cake decoration, cornflakes and various other products.
The company is a wholly owned branch of the Oetker Group.
Video Dr. Oetker
Portfolio
The portfolio includes more than 300 individual companies in five different businesses, among them food (including Dr. Oetker GmbH and Coppenrath & Wiese KG), breweries (Radeberger Group), sparkling wine and spirits (Henkell & Co. Sektkellerei), banking (Bankhaus Lampe), as well as further interests (among them chemicals, financing and participation, as well as a number of high-class hotels all over Europe).
Maps Dr. Oetker
History
Formation
The company was founded by Doctor August Oetker in 1891; the first product developed was Backin, a pre-measured amount of baking powder that, when mixed with 500 grams (18 oz) of flour and other ingredients, produced a cake.
First World War
Dr. Oetker's son, Rudolf, died in the First World War. However Rudolf, and his wife, Ida, had two children, Rudolf-August and Ursula. Ida Oetker remarried Dr. Richard Kaselowsky, and they subsequently had four more children. Dr. Kaselowsky raised Rudolf-August and Ursula as his own.
Second World War
During the 1930s and 1940s Rudolf-August Oetker was an active member of the Waffen SS of the Third Reich. Mr Oetker provided pudding mixes and munitions to Nazi troops. It is also reported that the business used slave labour in some of its facilities. A bronze bust of Dr Richard Kaselowsky, a prominent Nazi, sits within the company headquarters in Bielefeld.
International expansion
Rudolf August Oetker, the grandson of Dr. August Oetker, led the company between 1944 and 1981, and during this period it achieved its highest growth. The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the 4th generation of the Oetker family took over from him. The family ownership established the management principle that "The interests of the company have priority over those of the family" (Annual Report Dr. August Oetker KG, 2005).
Dr. August Oetker, the great-grandson of the founder, led the company from 1981 until 2010. Under his tenure it expanded further in all areas, including shipping, food and brewing.
Richard Oetker, Dr. August Oetker's brother, took over as CEO in 2010.
International presence
Australia
Dr. Oetker purchased Australian food manufacturer Simplot Australia's frozen pizza business, including the iconic brand Papa Giuseppi's in January 2011.
Brazil
In Brazil, the company has a site in São Paulo. The company supplies powdered desserts, frozen pizza and teas. The company has been established in Brazil since 1954.
Canada
The company has its head office and factory in Mississauga, Ontario. In 1962, Dr. Oetker entered the Canadian market as Condima Imports Ltd. In 1992, it purchased the "Shirriff" line of products, which are made at the Mississauga plant. In 2003, the Condima name was dropped and the company started using the Dr. Oetker brand. In July 2011 Dr. Oetker announced the building of its first North American factory in London, Ontario to make frozen pizzas made from Ontario produce and ingredients that will be shipped in Canada and the USA. In August 2014, McCain Foods announced the sale of its North American frozen pizza business to Dr. Oetker. Through product placement on its packaging and through employee giving, the company supports the children's charity SOS Children's Villages Canada.
Denmark
In Denmark a wide selection is available. Baking powder, frozen pizza, pudding and cake decorations are sold in most supermarkets. The company has an office in Glostrup.
Estonia
In Estonia, frozen pizzas are available at supermarkets.
Finland
In Finland, frozen pizzas, pudding and cake decoration are available at supermarkets.
India
The Company operates also in India and has offices in Mumbai, New Delhi, and Bangalore. In India, the company sells sauces, chutneys, dessert toppings, cake mixes, etc. IPR & recipes acquired for certain Indian sauces from owner operator & Chef Manav Paul of MiXStudio & Mix Bar & Grill - Goa & Rahul Akerkar Indigo.
Italy
In Italy, Dr. Oetker operates under the brand "Cameo". The Italian division was founded in Milano in 1933 as "Oetker" and then later moved to Desenzano del Garda, which continues until today. In 1953 the name is switched to "Cammeo", a more Italian and easy-listening word, changed again for the last time in 1984 in "Cameo" (dropping the double m).
Lithuania
Many Dr. Oetker products are available, including frozen pizzas, baking powder and gelatine, the latter in both non-flavoured and dessert forms.
Malaysia
In Malaysia, Dr. Oetker was currently operated after the acquisition of Nona Foods. The previous ownership of Nona Foods is Toro Food Industries. Previously, Dr. Oetker was represented in Malaysia by Kart Food Industries, between 1998 and 2002, when the company was sold to Amtek Berhad.
Following the acquisition of Nona Foods, the local subsidiary of Dr. Oetker produces jelly mixes and seasoning flour, in addition to pizzas and baking preparations.
Namibia
In Namibia, frozen pizzas are available at supermarkets.
New Zealand
As with the purchase of Simplot Australia's frozen pizza business (see above), Dr. Oetker has been able to move into the New Zealand market.
Norway
In Norway, Dr. Oetker is the second largest seller of frozen pizza with a market share of 16.5%.
Romania
The company is present in Romania since 1998 when it took over Regal Corporation. Four years later it opened a production line near Curtea de Arge?, where the majority of the products sold in Romania are produced. Dr. Oetker acquires Inedit Food soy product company.
In 2014, Dr. Oetker was the biggest presence in the market of food additives in Romania.
Spain
In Spain, frozen pizzas are available at supermarkets.
South Africa
In South Africa, frozen pizza products are available at supermarkets.
Sweden
In Sweden, Dr Oetker's baking soda, gelatin and other baking items as well as frozen pizza products are available at supermarkets.
United Kingdom
In the United Kingdom, the company has sites in Leeds, Leyland, Lancashire and Sherburn-in-Elmet. The company was a supplier of yogurt in the UK, under the Onken name which Dr. Oetker now no longer owns. The company also supplies frozen pizza, mostly under the Chicago Town brand, and in 2007 acquired the SuperCook range of cake ingredients and partially prepared cake mixes. In September 2017, Dr. Oetker expanded the cake mixes sector with new Bake in the Box Loaf Cake Mix range which is available in UK.
Radeberger Group
Radeberger Group contains the breweries of the Oetker group. Radeberger is Germany's biggest group of breweries and has a market share of about 14-15%. 15 German breweries are part of the Radeberger Group. The major national brands are Radeberger Pils (brewed in Radeberg near Dresden), Jever Pils (brewed in Jever); Clausthaler, an alcohol-free beer, and Schöfferhofer Weizen.
Regional brands are Binding (brewed in Frankfurt), Schultheiss (Berlin), Sternburg (Leipzig), Brinkhoff's (Dortmund), Freiberger (Saxony), Tucher (Fürth) and various Kölsch brands.
Hotels
The company runs ten hotels under the brand Oetker Collection. The portfolio is currently:
- L'Apogée Courchevel in Courchevel, France -- situated in the French Alps.
- Brenners Park-Hotel & Spa in Baden-Baden, Germany.
- Hotel Le Bristol in Paris, France -- located on the Rue Faubourg-St. Honore.
- Château Saint-Martin & Spa in Vence, France -- between Nice and Antibes.
- Frégate Island Private in the Seychelles.
- Hotel du Cap, Cap d'Antibes, France -- a hotel in Cap d'Antibes, on the French Riviera.
- Eden Rock St Barths in Saint Barthélemy.
- Lanesborough Hotel in London.
- Palácio Tangará in São Paulo, Brazil.
- Jumby Bay Island in Antigua
See also
- List of frozen food brands
References
External links
- Official international homepage of Dr. Oetker
- Dr. August Oetker Group
Source of article : Wikipedia
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