Wicked Good Cupcakes is Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
Video Wicked Good Cupcakes
History
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Descroches. After taking a cake decorating class, they began posting photos of their baking online. Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston. The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.
Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $.50 for every cupcake thereafter.
Maps Wicked Good Cupcakes
References
External links
- Company website
- CNBC interview with founders
Source of article : Wikipedia
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